b'Promoted Town wide marketing campaignsWebsite Improvement Hitchin BID has delivered a variety ofAs part of the new tourism work undertaken in speciality shopping guides over the years. Lastthe town we made some major improvements year we designed and produced a Shop Map ofto the way businesses are communicated with. Hitchin as well as an Eat Map of Hitchin. ThisLast year we launched the new Hitchinhub.com was to highlight the wide range of shops andwebsite. This was the main support hub for all eateries in the town centre and give visitorstown centre business related communication to the town a clearer idea on where theseand offers up to date information on Hitchin businesses were located.BID, sponsorship, opportunities, training and much more. Plans are well underway to launch Increased social mediathe public facing arm by delivering a new Our social platforms include Facebook,visithitchin.com website. Instagram and Twitter under the Our HitchinThe town tourism strategy banner and Our Tom Hardy. As well as promoting whats on in the town and theLots of work has already gone into the towns attractions it has to offer, we have also postedtourism strategy and how we can deliver out town centre business features. Theseit in the coming months and years. There features have been immensely successful andare meetings planned with the destination in many cases have led to increases in businessorganisations and businesses as well as the turnover, discovery of businesses and returnlocal councils, Visit Herts and Visit England. visits.We are also working on a new town wide Visit Hitchin brand, new website and a series of projects and initiatives that highlight the best of our town centre. The tourism strategy and project work will focus on 4 main areas:How people discover Hitchin23,000 The journey into the Town CentreThe experience when visiting Hitchin Town Centre200 How to encourage return visits.200 visits to the270,000Hitchin Herts2,200website users of the Hitchin Over 200Hub website businessesOver 270,000 promoted onreached on the Our social mediaOver 2,200 visitorsHitchin social media assisted at the Hitchin Information office10 Hitchin BID Annual Report 2021/22'