b'A reminderof our projectsThe key aim of our business plan is to outline what businesses have suggested needs doing and the investment they make in each element of it to ensure its success. VibrantPromoted We have ensured that the town centreWe invested in much more promotion is a vibrant area and a place people canand marketing of the town centre and enjoy all year round. We intend to ensured that this was targeted at key help build on the success of existingcatchments. We also worked with events and to introduce a programmeothers to ensure that we jointly and of additional activities to furtherconsistently promoted Hitchin much energise Hitchin and to draw manymore effectively to a local, regional and more people to visit from the local national audience. area and further afield.6 Hitchin BID Annual Report 2021/22'