b'Clean and SafeSave and Support The BID ensures that the town centreWe ensure that Hitchin BID remains the is an attractive, safe and welcomingvoice of its businesses on key issues and place for those who live, work andrepresenting views and opinions tovisit. Importantly, we want to presentensure the town is properly represented the best possible appearance toand supported. We offer businesses a potential investors. We have carriedgreater choice of cost saving initiativesout activities that are completelyto ease the pressure of ever growing use above and beyond those already beingof internet shopping.provided by existing organisations.Hitchin BID Annual Report 2021/22 7'