b'Reopening the town centre We delivered a robust Reopening Plan for Hitchin town centre ahead of businesses reopening in April 2021. From the beginning of the year we started to plan the promotional activities to breathe new life back in to the town. The planned range of projects focussed on 4 reopening objectives. Reminding the public of what HitchinCombining online promotions, printed media Town Centre has to offer.and eye-catching posters, banners, videos and publications we reached a wide range Reassuring the public of the shop safeof Hitchin residents and encouraged them measures in place. back to the town centre to support our local businesses. Encouraging the public back to the town centre.We released the Hitchin Town Centre Welcome Back video which had over 6,000 Promoting Hitchin Town Centreviews and reached over 9,000 people. We as a whole and its eclectic mix ofproduced the first H-Town Newspaper which businesses. was delivered to over 15,000 households and is available to view online at hitchinherts.com/news. We put up a range of banners and posters around the town welcoming the public back to the town centreand produced a series of social media campaigns to promote businesses. Hitchin BID Annual Report 2021/22 5'