b'VibrantFloral Displays Town Centre Events We have organised and delivered a town wideThe need to bring back a series of events floral display which includes hanging baskets,was never more important than last year. As barrier baskets, 3 tier planters and cube planters.we emerged from the Government imposed We received really positive feedback fromrestrictions, we were ready to deliver a series businesses and residents and installed over 87of events to breathe new life back into our floral displays throughout the town centre.town centre. The year kicked off with the H-Town Unlocked event which saw a range of Increased Street Day Events local businesses set up on the Market Place We have increased the number of streetwelcoming back visitors to the town and day events to better promote and celebratereminding the public of what we have to offer.the eclectic mix of independents, chainsThe Big Beach and eateries. We delivered: Churchgate and Markets Day, Arcade Day, Bucklersbury andThe beach was back on the Market Place for Sun Street Day, and Hermitage Road Day.3 weeks in August, again kindly sponsored These street days have been immenselyby Gatwards, N8 Health, and Hertfordshire successful with many businesses seeing up toTimber who supplied the sand and wood for 60% increases in turnover on the day of thethe decking area. Hitchin Library also brought event with many return visits. their story and rhyme time to the square on Tuesdays and Thursdays throughout. Tours, Trails and Promotions As well as the street days we have held a numberThe Hitchin FoodFest of promotional activities for families and youngThe Hitchin FoodFest is one of the most children. The Easter Bunny Hunt, Ghost Tourspopular events on the foodie calendar. The and Hermitage Halloween trail are just some ofevent celebrated Hitchins Food and drink by the activities used to keep Hitchin town centre offering businesses a discounted pitch, free a vibrant and exciting place to enjoy.slot in the taster tent and free event listings in the programme. Given the challenges the 60% hospitality businesses faced last year, we were mindful to have as much participation as possible. Last years Food Fest saw 1000s of visitors attend the 2 day event and enjoy the64 town centre.87 Up to 60%5increase in130turnover during street days Supported and floral displaysorganised 64 town street days across the town centre events Christmas Light displays 8 Hitchin BID Annual Report 2021/22'